I already wrote my thoughts after the first day using Kinja’s Active Now feed. Now that I’ve had several more days to use it here are my thoughts formed not just from my own observations but also from other commenters on my previous post and elsewhere on Kinja.
- Like most active Gawker Media readers I would see most of the main page stories in the Active Now feed anyway though there are some I would have probably missed otherwise. For main page stories the feed is probably more useful for the non-power users but I have no evidence to support this.
- During “business hours” the main page stories dominate but in the evenings and on the weekend the sub blogs become more prominent. As I wrote last time these snapshots only really show general trends*. Of course these aren’t the only times I visited the feed, just the times I quantified what I saw.
- The sub blogs that used to be the reader run community forums still show up the most. (Oppositelock is clearly the most active.) The various sub blogs open thread posts show up along with the more mundane ones. I wonder how the feed will affect the sub blog posts that show up if it’s rolled out for everyone.
- I’m sure others will mention this as well but it would be nice to have a way to turn off some sites so they don’t show up in the feed (yes, I mean Oppositelock).
Summing up, for the main pages the Active Now feed is probably more useful for the casual reader than the Kinja power user. For the sub blogs it could be a way for some good reader written posts to get some more exposure.
*I’m sure the tech people are tracking stats and have better analysis of trends.